Emma Watson and "Love from Emma"
Take for example, Emma Watson, who launched her own eco-friendly fashion line. She collaborated with the British fair trade fashion label - People Tree.
The collection - Love from Emma - includes:
- knitwear for women and men
- cotton T-shirts
- jersey dresses
- poplin skirts and shorts
What is a fair trade? You might ask. In a fair trade, the objective is not profit at any cost, but to help people in the world's most marginalised communities (e.g. Bangladesh) escape poverty and promote sustainability. This can be done by providing training to artisans and their organisations so that they can improve their skills and businesses.
Watch Emma Watson's experience and insight on fair trade in Bangladesh:
Pharell Williams and Plastic Jackets
Another celebrity that deserves credit is Pharell Williams. He is an American recording artist, producer, musician and fashion designer. Pharell owns a textile company, Bionic Yarn, that makes fabric from recycled plastic bottles.
Apart from this, he collaborated with Franco-Italian activewear label Moncler to launch a collection of men’s jackets made entirely from Bionic Yarn fabric - Polyethylene terephthalate (PET) bottles.
Local designer Angelynn Tan fashions clothes from bamboo fibres
Closer to heart, we have our 35-year-old local designer Angelynn Tan. She fashioned her clothes line from bamboo fibres. She makes tailored suits and dresses using fabric interfacing and recycled rubbish bags. She has also created a range of jewellery built from zipper pulls, button eyelets and industrial bolts.
Do you think that bamboo fibre sounds unwearable? I thought so too until I found out otherwise.
Bamboo fibre is biodegradable and breathes easily. It has a soft and fine texture and does not crease easily, hence you don't have to iron them regularly!
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There are so many people keen on the green fashion line. They generate ideas, design clothes and then launch their collections. According to popular (and true) belief, designers' clothes are usually quite pricey. Would you be keen in going green on your clothes then? How can we make eco-fashion more affordable? Share your thoughts with us!
